Home / Industries / Cleaning & home services
Marketing for cleaning and home-service businesses.
Your customers usually want a quote fast, from someone local they can trust. Most of the leads you lose disappear between “send me a price” and the call-back.
Where leads usually leak
Quotes that wait
A quote request sits in Messenger overnight and the customer books whoever replied first.
One ad for every city
The same ad runs in five cities, so nobody feels it’s for them. In the Calgary ads I research, the busier advertisers run a separate ad per city and price.
Calls nobody can see
Google Ads can’t see phone calls and WhatsApp chats unless they’re tracked, so it optimises for the wrong people.
No reviews after the job
Happy customers are never asked, so the profile stays thin next to bigger competitors.
What I set up
- Track calls, WhatsApp and quote forms by ad and city
- Instant quote-request reply and a follow-up if they go quiet
- City-by-city Meta and Google ads with clear prices or offers
- Automatic review request after every job