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Marketing for medspas and private clinics.
Patients research for a while before they book a consultation. Small website problems lose them quietly: a booking button that leads nowhere, a treatment page with no next step, two different opening hours.
Where leads usually leak
Book buttons that go nowhere
In public audits of Calgary clinic websites I found consultation buttons linking to nothing and booking links landing on the wrong treatment.
No way to see what works
Without analytics or a pixel, there’s no way to tell whether Instagram, Google or referrals bring consultations.
Treatment pages that end in silence
Priced treatment pages with no call or booking button at the end.
Confusing details
Different hours, addresses or prices on the website, Google profile and booking system.
What I set up
- Booking-path fixes so every button leads to the right consult
- Privacy-aware tracking of consult requests and calls
- Meta and Google ads aimed at consultations
- Treatment guides that answer what patients search
Related work
No finished client project in this industry yet. If you’d like to be the first, the free Leak Audit is a good place to start.