Audits
Three checks, recorded on video in plain language.
- Ad account
- Meta and/or Google, the last 90 days, against a 10-point checklist: goals, audiences, offers, creative, spend on things that don’t book.
- Website and booking path
- Home, service pages, booking and contact flow, on a phone first. 20-point checklist with screenshots.
- Follow-up
- Where inquiries arrive (DMs, WhatsApp, calls, forms, email), who answers, how fast. Includes a real reply-time test.
Tracking
So your ads are judged on customers, not clicks.
- Google Analytics 4
- Working property and Google Tag Manager container. Up to 8 events: call, WhatsApp, form, booking, DM link and more.
- Meta Pixel + Conversions API
- Standard and custom events, checked in Events Manager, so Meta learns from real inquiries.
- Google Ads conversions
- Up to 4 conversion actions imported, so Google bids for the people who actually contact you.
Reporting
One page. Two minutes to read.
- Monthly report
- Spend, leads by source, cost per lead, and bookings where we can track them. Looker Studio or PDF.
- What you see
- Which ads, posts and pages brought paid work, and what changes next month.
Start with the audit part, free.
The Leak Audit is the first half of Find: the recorded walk-through and a one-page fix list. Free for the first 5 businesses. The full Find + Fix Sprint is quoted on a short call.