Home / Work
The work, and what it changed.
Each project starts with a real business problem. Where a result is still being measured, I say so instead of guessing.
Bridal henna · Calgary · Ongoing
Henna by Arooj
Problem
Most bookings came through Instagram DMs, and there was no way to see which marketing led to paid work.
What I did
Moved from boosting posts to Meta campaigns aimed at DM conversations. Built the website and local SEO, set up a booking CRM and review requests, and connected deposit-backed bookings to Google Analytics. Now running Meta and Google ads, content and automation.
Result
Every deposit-backed booking reports to Google Analytics, so marketing is judged on bookings, not clicks.
Home services · Google Ads + CRM
Cleaning Express
Problem
Google Ads was running, but the account couldn’t see which clicks became inquiries, and open inquiries had no single place to live.
What I did
Rebuilt conversion tracking for WhatsApp, calls and chat, and built an inquiry-to-job CRM with pipeline stages, pricing tools and next-action lists.
Result
Leads Google Ads couldn’t see are now measured, and every inquiry has a next step. Screens shown use sample data.
Cricket coaching · Content production
Neuro Batting
Problem
A specialised batting method that’s hard to explain in one sentence, with no regular content to introduce it.
What I did
Edited short videos and designed educational carousels that turn the coaching ideas into visual stories.
Result
A library of produced reels and carousels. Content production only, so no reach or sales claim.
VR sports technology · Performance marketing
CricketX
Problem
VR cricket training is new. Players and academies need to picture it before they’ll enquire.
What I did
Ran Meta campaigns, planned lead generation for academies and coaches, produced ad creative, and reviewed the website, SEO and AI-search visibility.
Result
Diagnostic and creative work. Results still being measured, so no performance claim yet.
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